Fruits of Their Social Media Labors
Serving up a plan for a better-than-the-rest marketing agency


By Bob Woods

Seems as if the whole world is, ahem, atwitter over social media these days. But beyond politicians and celebrity gossip-mongers, brand-conscious marketers are especially excited about messaging with this medium. Try to find a company that doesn’t reach out to consumers through its Facebook, Twitter, LinkedIn and other social media appendages.

Now imagine how companies produce and manage all that real-time branding stuff. Nelly Sudri (BA ’17) and Lauren Peaslee did, and they believe they’ve come up with a better way than what’s typically offered by traditional advertising agencies and public relations firms. “SOBE Media Group specializes in brand and messaging strategy, content creation, maintenance, sponsorships and paid advertising,” their business plan states, its authors distinguishing the venture by co-opting Miami’s South Beach nickname.

Although Sudri is fresh out of college (Peaslee graduates in December), the team brings practical experience to the table. “As millennials, we’ve grown up with social media,” Sudri says. They’ve disseminated it through personal accounts and been bombarded by it from marketers. Both have been employed in the digital realm, too (Sudri currently for Danone’s in-house marketing department, Peaslee as a past PR intern). “We’ve fused our experiences to create a unique social media marketing agency,” Sudri says.

SOBE breaks down its target clients into four flavors: grapefruit – nonprofits for which they’ll work pro bono; coconut – small businesses just scratching the social media surface; pineapple – companies looking to upgrade fledgling campaigns; and watermelon – brands ensconced in social media but seeking a stronger strategy.

Sudri and Peaslee have built a SOBE website and are pursuing clients part time while working and studying full time. “We’re having fun with this,” Sudri says, hopeful that SOBE will bear fruit in the long run.

Spring 2017
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