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FREQUENT FRUSTRATION

FREQUENT FLIER PROGRAMS DON’T DELIVER ON REASONABLE CONSUMER EXPECTATIONS – AND THAT MAY MATTER IN COURT.
BY ROCHELLE BRODER-SINGER

Do frequent flier programs live up to their advertising and agreements from a legal perspective? According to research by three School of Business faculty members, they do not.


frequent
links past
miami global hub
customer delight
cuban health
ethics

Which quality do you think is most lacking in leaders you’ve worked for?

Banner Spring 2014